Place-Based Illustration

We specialize in custom, story-driven graphics that bring your space, event, or product to life and make it memorable.

Not just a map or sign, but a whole world your guests will want to explore.

Where our work makes sense:

  • Mountain resorts & outdoor destinations

  • High-traffic event venues & festivals

  • Hotels & hospitality brands

  • Community parks & visitor centers

Stand-out graphics that make a difference

Every place has a character, literally and figuratively. We work with you to understand the unique story of your space, event, or brand and then build that character out. We create original illustrated maps, wayfinding signage, guides, and graphics designed to be both functional and memorable.

Imagine less of “here’s an arrow pointing to the chairlift” and more of a whole illustrated world that transports your guests and sticks with them long after their visit has ended.

Custom characters, a distinct visual style, and small illustrated details that reward a second look (and photo!) make the difference between signage and storytelling.

“Working with Andy was like putting an artist inside my head who gives life to a vision I didn’t event know I had.”
— Cara, MT

Who Needs Place-Based Illustration?

If you are running a resort, outdoor adventure destination, or event venue with a map nobody looks at twice; planning an event where the signage deserves to be photographed; or leading a community organization or business ready to trade a forgettable welcome packet for something with real personality, this work is for you.

Truly, we love working with anyone who wants their place to feel like somewhere, not just anywhere.